Innovation

can be seen as a cycle of creative destruction
- two aspects that make systems prone to creative destruction
  - fragile interdependencies
    - e.g. reliance on some vendor-lock like Flash
  - cascade effects
    - often start small, but eventually gain momentum e. g. evolution of mobile data, smartphones,...
innovation opportunities exist when Customers exhibit compensatory behavior
anticipation of what is the next struggle Customers face after they have sorted out the current one is a key to a successful and continuous innovation
is about helping customers make progress – get them to the better version of live they aspire for
- progress recognizes that tasks and activities are only means to an end
Innovate the System of progress, not its parts
it isn't customer's job to know what they want, often they don't know what they want until you slow then
Good innovations solve problems that formerly had only inadequate solutions— or no solution

Quotes

"Good innovations solve problems that formerly had only inadequate solutions — or no solution."
"don't build better cameras, make better photographers"
"yesterday people wanted fridges and dishwashers, today they want organic Kale smoothies an accumulating likes"
- thus Customer Needs are only bound to their imagination and existing experience
"Change is driven by how people use technology"
- Josh Zak